Alan Braunstein

Yonkers, New York 10701  |  (914) 844-7386  |  ahb686@aol.com

SUMMARY

A creative, detail-oriented leader with a long history of success writing marketing and branding materials for primary care and oncology brands. For DTC and HCP. Extensive experience across multiple categories from tech and packaged goods, to casual dining and services. Adept at supporting brands during new product launches. A collaborative communicator who excels at pitching creative ideas for campaigns.

Team Leadership | Writing | Branding | Pitching | New Product Launch | Communication | Campaign Management | Creative Storytelling | Strategic Planning

EXPERIENCE

PUBLICIS HEALTH, New York, New York

Creative Director, Writer, 2013 -2025

Led creative teams at CoLab. Wrote across all channels, including TV, print, social media, and digital for pharmaceutical brands in primary care and oncology, including ELIQUIS, TALZENNA, LORBRENA, and ABRYSVO.

  • Helped launch ELIQUIS, which went from third to market to being the number one blood thinner, winning creative awards.

  • Led creative pitch for ORGOVYX, which resulted in Pub Health winning business with a campaign that addressed men with advanced prostate cancer honestly.

KAPLAN THALER GROUP, New York, New York

Creative Director, Writer, 2008 – 2013

  • Led creative teams and wrote breakthrough creative across all channels for LIPITOR (highest Pfizer ROI), INTUNIV, OMNARIS, DAWN, and RED LOBSTER.

  • Drove new business win for Red Lobster, highlighting people’s obsession with seafood, featuring the voice of Kelsey Grammer.

CARRAFIELLO AND DIEHL, Irvington, NY

Chief Creative Officer, 2006-2008

  • Led creative teams. Supervised and wrote breakthrough creative across all channels for CENTRUM, CALTRATE, BURKE and MARCH OF DIMES.

  • Drove New Business wins for MARCH OF DIMES, ELATIONS (joint restoration drink)

GREY ADVERTISING, New York, New York

Creative Director, Writer 1991 -2004

  • Supervised and created breakthrough work across all channels for NY LOTTERY, BELLSOUTH, ROGAINE, SPRINT, UNISYS, and SURE.

  • Helped drive new business wins for NY LOTTERY, SPRINT CORPORATE, UNISYS, ROGAINE, and HEBREW NATIONAL

EDUCATION

SUNY, Cortland, New York

Speech and Theatre

TECHNICAL SKILLS

Microsoft Office Suite, SharePoint, ChatGPT, Mural

AWARDS

2021 PM 360 (ELIQUIS)

2021 DTC National Ad Awards (ELIQUIS)

2017 DTC National Ad Awards (ELIQUIS)

1999  Mobius (SPRINT)

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